Selling lingerie involves offering a variety of intimate apparel designed for comfort, style, and sensuality. This includes bras, panties, bodysuits, sleepwear, and other undergarments. Successful lingerie sales emphasize quality materials, proper fit, and appealing designs. Key aspects include understanding customer preferences, providing personalized fitting services, and creating a welcoming shopping environment, whether in-store or online. Marketing strategies often focus on body positivity and confidence, using attractive visuals and targeted promotions to reach a diverse customer base.